Magic Scarf How Does This Lady Change A Scarf Into A Magic Wand?

How does this lady change a scarf into a magic wand? - magic scarf

In this video http://www.youtube.com/watch?v=-lwh9BIDjt0
0.30-0.42 Maid of Magic Changes her handkerchief in a long stick
How does it work?
Also, the type of magic is it called?